Fashion & Leather Goods : an exceptional performance in a difficult market
Operating income for Fashion and Leather Goods reached 1 297 million Euros in 2002. Due to the appeal and quality of the products allied to a dynamic innovation policy, Louis Vuitton enjoyed a further increase in 2002 operating margin, achieving record levels which are unique in the luxury goods sector. The traditional products remain the key growth drivers at Louis Vuitton, while the year’s new attractions, the Tambour watch, Papillon bag or again, the Bob Wilson line, created a sensation around the brand. This spring’s launch of new bags by the celebrated Japanese designer, Takashi Murakami, holds great promise. Louis Vuitton’s exclusive distribution network was further strengthened in 2002 through the opening of an additional seven stores in the second half, notably the one in Tokyo Omotesando.
For the more recently acquired brands, notably Fendi and Donna Karan, 2002 has been a transitional year, led by their new management teams.