Sexed up refers to making something appear more attractive than it really is by selective presentation; a modern update to the phrase "hyped
A hyperbole is a figure of speech in which statements are exaggerated or extravagant. It implies strong feelings or is used to create a strong impression and is not meant to be taken literally.
Examples:
"He is as big as a house!"
"I`m so hungry I could eat a horse!"
"That`s the worst idea in the world."
In show business, hyperbole (known as hype or media hype) is the practice of spending money on public relations in an attempt to bolster public interest in (for example) a movie, television show, or performing artist. Often the entertainment value of the thing being hyped is exaggerated.
..... Click the link for more information. up". Variants include "sex it up". The implication is that no actual lying is taking place, but that spin
In public relations, spin refers to putting events or other facts, especially of those with political or legal significance, into contexts favoring oneself or one`s client or cause, at least in comparison to opponents. Success in this is called "spinning the story", ideally by "putting a positive spin on the story".
Specialists either at executing spin, or especially at planning it, are often referred to as spin doctors.
..... Click the link for more information. is being placed on certain parts of the message.