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Diesel`s Renzo Rosso Charges Into `Fifty` By Luisa Zargani
MILAN — Those looking for insight into Diesel and what makes its chief executive officer, Renzo Rosso, tick will find it in "Fifty," his new coffee table book.
Rosso stressed that he never intended the book — marking his 50th birthday this year — to be a self-celebration.
"The book is about my lifestyle, but also about creativity," said Rosso, who released a similar book 10 years earlier, titled "Forty," naturally.
The 200-plus-page book covers Diesel`s most outstanding advertising campaigns, shows a range of different product offerings, questions the meaning of success and includes contributions by Vogue Italia`s Franca Sozzani, Interview`s Ingrid Sichy, Vivienne Westwood, Martin Margiela, DSquared`s Dean and Dan Caten, Sir Paul Smith and Vogue France`s Carine Roitfeld, among others.
The book will be available at selected bookstores in the U.S. and Japan next month, retailing at $150. It will be introduced in Europe and on Diesel`s Web site at the end of the month. Diesel plans to publish around 8,000 copies. Enclosed with the book is a DVD with coverage of fashion shows and a selection of Diesel`s visual work.(WWD)
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