MCQUEEN RETURNS TO LONDON
ALEXANDER MCQUEEN is coming back to the London catwalk. The British designer, who took his mainline to Paris in 2001, is planning to show his new McQ label in London from next year. But expect the unexpected. "I can`t have people walking down the street with a big McQ [logo] on them," he says. "It`s vile, innit? I won`t put my name over everything just to bring in millions of pounds. It would do more harm in the long run." Instead, it`s a brand new label for both men and women that is bound for no less than cult status. "It`s got all the McQueen elements, but it`s also true to itself," the designer tells Claudia Croft of Style magazine. "There`s a part of me that is very couture and a part of me that is very street. The main line is more conceptual, this is more cinematic. It`s inspired by my favourite underground films. I love road movies, like Buffalo `66 and Paris, Texas, [and] London music, like goth and rockability ?it`s the roots of the culture I was brought up in." What it won`t be is a reworked version of the main line. "We look through the archives but I won`t reinterpret last season`s collection," he says. "I pick pieces that I feel are relevant." And it won`t be followed up by a McQ scent, either. "I don�` think people who wear McQ wear perfume," he says. "They smell of the pub and a lot more." (June 12 2006, AM)
vogue
